I am a digital marketing strategist and social media guru. With over six years of professional experience and freelance, I've helped build brands' strategies for start-ups, mid-sized companies, and even a Big 4. I am passionate about content strategy, social/digital media, influencer marketing, and content creation.
MY WORK
Waxelene - Social Media Campaign
For this project, I created a social media marketing strategy and executed a monthly social media calendar with an overall objective of brand awareness.
American Eagle- Social Media Campaign
For a local American Eagle store, I constructed a social media marketing strategy with the intention to build their New Orleans customer base. Through short-form videos, feed posts, and growth strategies, we were able to grow the account by 55% in the first month.
Content Creation
This is a series of images that can be repurposed by brands for organic social media.
Influencer Marketing
For this project, I launched an influencer campaign for a brand's summer collection release. In addition to outreach, I create essential documents such as campaign briefs, onboarding guides, and more.
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FestiGals NOLA - Website Design
In addition to doing their social media, I designed and managed the FestiGals' Women Weekend website. This website for the event's second-line parade included attendees signup, pictures, maps, and FAQs. I also collected information and payments via Eventbrite and sent out curated text messages to event attendees.
NOLA ChristmasFest - Digital Ads
An indoor holiday festival targeting families and kids. I designed digital ads and banners for social media and event sponsors' websites. Also, I set up marketing campaigns on Facebook and Twitter with geotargeting.
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