I specialize in digital marketing and social media. As a professional with over six years of experience, I have helped build brands' strategies for start-ups, mid-sized companies, and even a big four company. My interests include content strategy, social media/digital marketing, influencer marketing, and content creation.
MY WORK
Waxelene - Social Media Campaign
With this project, I developed a social media marketing strategy and implemented a monthly social media calendar in order to increase brand awareness.
American Eagle- Social Media Campaign
I devised a social media marketing strategy for a New Orleans-based American Eagle store to build their customer base. We were able to grow the account by 55% in the first month by using short-form videos, feed posts, and growth strategies.
Content Creation
To increase organic engagement on social media, I curate user-generated content for brands to use on their pages.
Influencer Marketing
This project involved launching an influencer campaign to promote a brand's summer collection. In addition to outreach, I develop campaign briefs, onboarding guides, and more.
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FestiGals NOLA - Website Design
In addition to doing their social media, I designed and managed the FestiGals' Women Weekend website. This website for the event's second-line parade included attendees signup, pictures, maps, and FAQs. I also collected information and payments via Eventbrite and sent out curated text messages to event attendees.
NOLA ChristmasFest - Digital Ads
The ads and banners I designed were for social media and the sponsors' websites for an indoor holiday festival targeting families and kids. In addition, I set up marketing campaigns on Facebook and Twitter with geotargeting.
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